Vintage Rolex for sale at Parma Watch Show

Lot’s of action at this Parma Watch Show

The market didn’t collapse, the prices didn’t go down yet and the hundreds of international collectors and dealers who made it to Parma, was higher then at the previous edition. So don’t suspect I’ll be writing something else then I already did about all the  “Parma Watch Show” – Mercante Fiera di Parma I’ve visited and reported about so far. Twice a year vintage watch lovers and       dealers come to Italia for this particular show. Although I missed several familiair faces, I believe I have met everybody that has something to say in the vintage Rolex market. A group of international “inner circle” dealers got invited to party at Davide Parmegiani’s penthouse downtown Milano the day before the show starts in Parma. We enjoyed marvelous food and drinks that  perfectly represent the good life the italians have! Simple but perfect in every detail. This explains me why so many italians are also great watch collectors, they understand the importance of detail!


Vintage Rolex for sale at Parma Watch Show


About the show, yes as every edition it’s becoming harder to find crisp and honest watches because everybody is looking for the same and hardly anything pops up anymore. As it’s become impossible to find them from brands like Rolex & Patek Philippe, now also Longines, Omega, Universal, Heuer etc. are very rare and sought after. Then I noticed that after Longines made a price jump last years it’s now to Omega making a step higher in value. Price wise I wasn’t really shocked, it’s what I predicted, good quality will be higher in price then you think it is. There where a good Big Crown, Milgauss or an Oyster Paul Newman is simply not for sale (maybe kept away in the safe to show privat clients only) I noticed many regular Daytona’s, GMT’s, Day Dates and Submariners are on display. Off which more then plenty where available to choose from.


The all over condition was quite well, the trend of over polishing has gone, the dealer rather shows the watch as it’s found then he burns it by trying to cover something. Then I noticed in some cases the restorations have become even better. Specially the adding of new luminous dots have again improved. But the buyers have become very professional and see everything that has been done after many hours of practicing. I have seen lot’s of deals made around me, many foreign watch dealers went home with new stock in their pockets. I think the business will be less on the regular days as all the focus is on the hectic Friday dealers day and the first weekend. Al with all I was impressed to see so many people are interested in vintage watches! So far everything I wrote in my “Vintage Rolex 2016 Predictions” seem to come through. I’ve not found any exceptions at Parma yet. Original quality is king!!






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Universal, Longines, Movado etc…

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Mercanteinfiera, international fair of modernism, antiques and collectable.

Mercante in Fiera is an authentic marketplace in which over a thousand dealers, coming from all the main European antiques markets, exhibit their own antiques and collectables to thousands of professional visitors, collectors, and memorabilia hunters.

What it is

It is a unique event, one of the most important appointment of the Antiques sector at the European scale: over one thousand operators present the modern antiques, antiques, and collectables collections, which they came across during their trips.
Thousands of precious and funny proposals or simple “rediscoveries of our recent past”

Two great appointments in spring and autumn in Parma, at the very heart of Emilia and of Italy, just a few steps away from any destination all over the world to be able to choose among thousands of items of different styles, survey market trends, find out new collecting trends, match business with a pleasant stay in the Food Valley capital, the quintessential city of culinary art, art and music.

Open to

• Visitors searching for either funny or important items but also for unique bargains
• Collectors, designers, and architects looking for collectables of any age and style


Dates february 27 – march 6
Time for visitors from 10.00 to 19.00
Time for expo from 9.30 to 19.30
Open days for professionals 25 / 26 february from 08.00 to 19.00


Entry fee €10
Reduction (with badge membership) €7
Online €8
Youth (<14 years old if accompanied by adult) Free