GMT master 1675 “PEPSI”

Model: , , , , ,
Year of issue: 1969
Reference number: 1675
Condition: worn
Status: sold
Dealer country: Belgium
Price in EUR € n/a


Steel case on an leather bracelet, black "Swiss T-<25", GMT 24 hours on the bidirectional rotatable « pepsi » blue and red bezel with coresponding red hand, date, four hands, at 3 o’clock, plexiglass, screw down crown, automatic movement, caliber 1570.


Antoine Rauis


The GMT-Master was developed to meet the specific needs of airline pilots. It became the official watch of several airlines, among them the famous Pan American World Airways, better known as Pan Am. Its most distinguishing visual feature was the two-tone bezel which marked daytime from nighttime hours.


As intercontinental travel developed in the 1950s, airliners began to fly swiftly across several successive time zones. For the first time it became important to know the time in various places in the world, simultaneously. It was the dawn of the jet age, and Rolex responded with a watch to match the spirit of the times.